Oct 16, 2023
Partnering with food influencers can help your restaurant connect with a larger audience. But with so many influencers out there, how do you pick the right influencer for your restaurant? This guide will show you how to do just that.
Set Your Goals:
First, decide what you want to achieve with influencer partnerships. Are you looking to bring in more customers, boost online orders, or increase brand awareness? Your goals will play an important role in deciding who to work with.
Know Your Niche:
Identify your restaurant’s specialty. Do you serve the best burgers, vegan dishes or mouthwatering desserts? Knowing your niche will help you find an influencer whose content matches your brand.
Here’s how to discover potential influencers:
Instagram: Search for popular food-related hashtags and geotags in your city to find influencers who visit restaurants like yours. Check their engagement by looking at how many views their reels have compared to their followers. Tip: check your tagged photos and see if any influencers have visited your restaurant and posted about it!
Blogs and YouTubers: Look for local food bloggers and YouTubers who review restaurants.
TikTok: Similar to Instagram, search for buzz words that your restaurant may fall under and see whose content you like the most. Work with influencers whose content you genuinely enjoy.
Make sure the influencers genuinely like your food and are authentic. Look for signs like their interest in similar restaurants, transparent disclosures of sponsored content, and active engagement with their audience.
Discuss metrics and expectations with influencers. Decide how you’ll measure success– whether its more reservations, online orders, brand awareness, or increased social media followers. Be sure to set guidelines for content creation, posting schedules and promotion while working with influencers. Keep an eye on the partnership’s progress by tracking engagement and customer feedback.
Teaming up with influencers can boost your restaurant’s exposure and be a great way to boost brand awareness. Remember that success comes from picking the right influencers, being clear about your goals, and communicating well.
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